Our Story
Smoke is the oldest recipe
Smoke is the oldest recipe. We have simply given it a dining room.
The Smokehouse
Tradition, reimagined
Our modern smokehouse celebrates the ancient craft of cooking. A culinary tradition that traces its origins back to the Palaeolithic era.
We have taken that timeless technique and blended it with a modern flair to create a contemporary steakhouse experience.
Our menu is rooted in tradition yet reimagined for today’s tastes. From our signature smoked steaks to our elegant salads and indulgent desserts, every dish tells a story.
The Source
Farms we can name
Our partners are farms that demonstrate a commitment to sustainable cultivation. The result is meat sourced ethically, and a dining experience connected to the land it came from.
ASAP & Co. is part of The Straits Cattle Trading Company, and is Muslim-owned and fully halal.